Meet Jace Wang: The Story Behind Snow Plum
From Passion to Business: How Snow Plum Began
I’m Jace Wang, the founder of Snow Plum. Growing up in China and moving to the U.S. at 14, I was always surrounded by boba culture. From the bustling tea shops on every corner to the endless variety of flavors, bubble tea wasn’t just a drink—it was a part of daily life. It brought people together, created memories, and became a comforting ritual.
My journey into the world of boba tea wasn’t just about business; it was driven by passion, experience, and a deep understanding of the challenges that bubble tea shop owners face every day.
Like many, I’ve always loved boba. However, as I became more involved in the industry, I noticed a significant gap: supply chain inefficiencies, limited product variety, and a lack of innovation in ingredients. Many shop owners struggled to find high-quality, unique ingredients at reasonable prices without dealing with long wait times or unreliable suppliers.
That’s when I knew something needed to change. I launched Snow Plum with one goal in mind—to create a better, more reliable supply chain for boba tea businesses.
The Vision: Elevating the Boba Industry
The boba tea industry is rapidly growing, but it’s still dominated by outdated supply networks and limited access to innovative products. At Snow Plum, I envision a future where:
Bubble tea shops can access premium ingredients without long lead times or excessive costs.
Innovation drives the menu—new flavors, creative toppings, and better-quality products to keep up with evolving customer tastes.
Shop owners feel supported with better customer service, same-day/next-day deliveries, and hands-on product sampling.
At Plum, we don’t just sell products—we partner with boba shop owners to help them thrive in an increasingly competitive market. Whether it’s sourcing the best teas, syrups, toppings, or packaging, my goal is to make Snow Plum the go-to distributor that businesses can trust.
This is just the beginning of the journey, and I’m excited to see how Snow Plum can shape the future of the boba industry. Bubble tea is no longer just a trend—it’s an industry that’s evolving with new flavors, healthier options, and creative combinations. My vision is to help shop owners stay ahead by providing not just ingredients, but inspiration.
I’m excited to share this journey with you. Whether you’re a long-time boba shop owner or just starting out, Snow Plum is here to support your success. Let’s build the future of boba together!
Jace Wang.